Quality of the content and images used in the website are important to get search engines recognize your website and show it to relevant visitors. Everything that includes the content, images and keywords are the intellectual property of your company, so do spend time to create high quality content which will rank your website higher. Do not use copied content from your competitors or copied designs from your competitors, because Google algorithms are smarter enough to trace the source. Avoid buying cheap content for your website because the content and design is what would contribute in the reputation of your business or brand to the visitor. It would be highly tempting to opt for copied content or cheap content on your website, but be aware that it will result in getting penalized by Google and also it will affect the reputation of your business. As per copyright laws every single piece of information that is available in your website is considered to be your intellectual property so coping content might even put your business into legal troubles.